Project

Churchur

Brand brief : Launching a multifaceted gaming app with an integrated data insurance feature necessitates a vibrant and cohesive brand identity. Embracing a colorful branding approach captures the app’s dynamic essence, blending entertainment with security. The visual identity should juxtapose lively graphics, captivating color schemes, and intuitive design elements, reflecting both gaming excitement and data protection assurance. Balancing playful aesthetics with trust-inducing imagery, such as shields or locks, ensures users perceive reliability amid enjoyment.

TYPOGRAPHY

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. It encompasses font selection, size, line length, spacing, and color, playing a pivotal role in visual communication. Effective typography enhances readability, conveys tone, and reinforces brand identity in design projects.

COLOR PALETTE

In branding it is pivotal to influence perceptions and emotions through colors. Consistent colors build brand recognition and identity. Each hue evokes specific feelings; for instance, blue may convey trust, while red signifies passion. A cohesive palette ensures brand cohesion, aids recall, and fosters a distinct brand personality in consumers’ minds.

SUBMARK LOGO

A submark logo is a simplified, secondary version of a primary logo, typically a distinct icon or symbol derived from the main design. It maintains brand consistency while offering versatility for various applications. The submark enhances recognition, particularly in limited spaces, ensuring cohesive branding across diverse platforms and materials.

PACKAGING

Packaging design is the art and science of creating visually appealing and functional containers for products. It blends aesthetics with practicality, ensuring protection, storage, and marketing appeal. Effective packaging design captures attention, communicates brand values, enhances user experience, and influences purchasing decisions, fostering brand recognition and consumer loyalty.

MENU DESIGN

Restaurant menu design is the strategic arrangement and presentation of dishes, beverages, and pricing to enhance dining experiences. It blends aesthetics with functionality, employing typography, imagery, and layout to reflect the restaurant’s brand, highlight signature offerings, facilitate easy navigation, and stimulate appetites, influencing customer choices and satisfaction.