We've divided our offerings into two main sections: Branding and Digital. The former encompasses design-related tasks, while the latter consists of tools and solutions to establish your brand presence online.
BRAND IDENTITY DESIGN
- Brand Discovery and Research:
- Conducting thorough research to understand the brand, its values, mission, target audience, and competitive landscape.
- Brand Strategy Development:
- Crafting a comprehensive strategy that outlines the brand’s positioning, messaging, and unique selling propositions.
- Logo Design:
- Creating a distinctive and memorable logo that represents the essence of the brand and is versatile across various applications.
- Color Palette Selection:
- Choosing a cohesive and appropriate color palette that reflects the brand’s personality and resonates with the target audience.
- Typography Selection:
- Selecting and defining a set of fonts that complement the brand’s identity and convey the intended tone.
- Visual Elements:
- Developing additional visual elements, such as icons, patterns, or illustrations, to enhance the brand’s visual language.
- Brand Voice and Tone:
- Defining the brand’s voice and tone, ensuring consistency in communication across all channels.
- Messaging Architecture:
- Crafting key brand messages and a messaging hierarchy that effectively communicates the brand’s values and benefits.
- Brand Personality:
- Defining the brand’s personality traits and characteristics to guide the overall design and communication strategy.
- Brand Guidelines:
- Creating a comprehensive set of brand guidelines that outline the proper usage of the brand elements across various applications.
- Stationery Design:
- Designing business cards, letterheads, envelopes, and other stationery items that carry the brand’s visual identity.
- Signage and Environmental Graphics:
- Creating designs for physical spaces, signage, and environmental graphics that reinforce the brand identity in the offline environment.
- Brand Collateral:
- Designing various marketing collateral, such as brochures, flyers, and promotional materials, maintaining brand consistency.
- Brand Evolution Planning:
- Developing a plan for the brand’s evolution over time, considering potential updates and adjustments to the brand identity to stay relevant.
four weeks
PACKAGING DESIGN
- Brand Identity Integration:
- Incorporation of the brand’s visual elements, such as logo, color palette, and typography, to ensure consistency with overall brand identity.
- Product Information:
- Displaying essential product details like name, features, usage instructions, ingredients, and any relevant regulatory information.
- Graphics and Imagery:
- Use of visual elements, images, and graphics that resonate with the product and appeal to the target audience.
- Structural Design:
- Determining the physical form and structure of the packaging, considering factors like size, shape, and material to ensure practicality and protection.
- Material Selection:
- Choosing appropriate materials that balance aesthetics, functionality, and sustainability, keeping in mind the product’s nature and environmental considerations.
- Print Finishes:
- Determining finishing techniques such as gloss, matte, embossing, or spot UV coating to enhance visual appeal and tactile experience.
- Barcode and Labeling:
- Incorporating barcode and labeling elements required for retail and logistics purposes.
- User Experience (UX):
- Designing packaging to provide a positive and memorable user experience, considering factors like ease of opening, resealability, and overall usability.
- Environmental Considerations:
- Integrating eco-friendly and sustainable practices in packaging design to minimize environmental impact and appeal to environmentally conscious consumers.
- Cost Considerations:
- Balancing design aspirations with production costs, ensuring the packaging remains economically viable for mass production.
- Distribution Considerations:
- Designing packaging that facilitates efficient and cost-effective distribution, including considerations for transportation, storage, and display at retail outlets.
one – two weeks
SOCIAL MEDIA DESIGN
- Profile and Cover Images:
- Designing visually appealing and consistent profile pictures and cover images that represent the brand and capture attention.
- Brand Elements Integration:
- Incorporating brand colors, logos, and other visual elements to maintain brand consistency across all social media platforms.
- Post Graphics:
- Creating eye-catching graphics, images, or illustrations for posts that align with the brand’s style and messaging.
- Content Templates:
- Developing reusable templates for different types of content, ensuring a cohesive and recognizable look for posts.
- Typography and Text Design:
- Choosing and applying appropriate font styles, sizes, and text layouts to enhance readability and convey the message effectively.
- Visual Hierarchy:
- Establishing a clear visual hierarchy in designs to direct attention to key elements such as headlines, calls-to-action, and important information.
- Image Editing:
- Editing and enhancing images to maintain a consistent visual style and improve the overall quality of visuals shared on social media.
- Branded Hashtags and Captions:
- Incorporating branded hashtags and creating visually appealing captions that align with the brand’s voice and tone.
- Video Thumbnails and Intros:
- Designing engaging thumbnails for videos and creating intros that represent the brand and encourage viewership.
- Stories and Highlights Design:
- Designing visually appealing graphics for social media stories and highlights, maintaining brand consistency in these temporary formats.
- Interactive Content Design:
- Creating interactive content such as polls, quizzes, and infographics that encourage audience engagement.
- Profile Badges and Icons:
- Designing custom badges, icons, or stickers that users can share or use on their profiles to promote brand loyalty.
- Event Promotion Graphics:
- Developing graphics for event promotions, including banners, posters, and other visuals to increase awareness and attendance.
- Collaboration Graphics:
- Creating visuals for collaborations, partnerships, or shoutouts, including co-branded graphics and images.
- Analytics and Performance Visuals:
- Designing graphics or visual reports to showcase social media performance metrics and key analytics in a visually appealing manner.
- Seasonal and Holiday Graphics:
- Developing themed graphics for holidays and special occasions to keep the content fresh and relevant.
- Community Engagement Visuals:
- Creating visuals that encourage audience interaction, such as shareable quotes, challenges, or interactive content.
- Consistency Guidelines:
- Establishing and maintaining design guidelines to ensure consistency across all social media platforms and campaigns.
content delivered every month
WEBSITE DESIGN
Discovery and Planning:
- Conducting research to understand the client’s goals, target audience, and competition, and creating a plan for the website design project.
Wireframing:
- Creating wireframes to outline the basic structure and layout of the website, focusing on user experience and navigation.
Information Architecture:
- Organizing and structuring website content to ensure logical flow, easy navigation, and a user-friendly experience.
Responsive Design:
- Ensuring the website is designed to be responsive, adapting seamlessly to various screen sizes and devices, including desktops, tablets, and smartphones.
UI/UX Design:
- Designing the user interface (UI) and user experience (UX) to create an aesthetically pleasing and intuitive interaction for visitors.
Color Scheme and Visual Elements:
- Selecting a color scheme and incorporating visual elements that align with the brand and create a cohesive design.
Typography:
- Choosing appropriate fonts and text styles for readability and aesthetic appeal, maintaining consistency across the website.
Navigation Design:
- Designing an intuitive navigation system to help users easily find information and navigate through different sections of the website.
Call-to-Action (CTA) Design:
- Strategically placing and designing calls-to-action to encourage user interaction, such as filling out forms, making purchases, or contacting the business.
Images and Multimedia Integration:
- Incorporating high-quality images, videos, and other multimedia elements that enhance the visual appeal and engage the audience.
Forms Design:
- Designing user-friendly and visually appealing forms for collecting information, such as contact forms or subscription forms.
Loading Speed Optimization:
- Implementing design elements and practices to optimize website loading speed, providing a better user experience and improving search engine rankings.
Search Engine Optimization (SEO) Considerations:
- Integrating SEO best practices in the design, including optimized URL structures, proper heading tags, and image alt attributes.
Security Features:
- Implementing security measures to protect the website from potential threats, including SSL certificates for secure data transmission.
Content Management System (CMS) Integration:
- Incorporating a CMS like WordPress, Drupal, or Joomla to enable easy content updates and management.
Social Media Integration:
- Including social media buttons, feeds, or sharing options to connect the website with various social platforms.
Analytics Integration:
- Integrating tools like Google Analytics to track website performance, user behavior, and other key metrics.
E-commerce Functionality (if applicable):
- Designing product pages, shopping carts, and checkout processes for websites that include e-commerce functionality.
Accessibility Considerations:
- Ensuring the website is accessible to users with disabilities, following web accessibility standards and guidelines.
Testing and Quality Assurance:
- Conducting thorough testing of the website to identify and fix any bugs, broken links, or issues that may impact functionality and user experience.
three – four weeks
SEARCH ENGINE OPTIMIZATION
ADVERTISEMENTS MANAGEMENT
- Campaign Strategy Development:
- Creating a comprehensive plan outlining campaign objectives, target audience, key messages, and desired outcomes.
- Platform Selection:
- Choosing the most suitable advertising platforms based on the target audience, campaign goals, and budget. Examples include Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
- Budget Planning:
- Determining the overall advertising budget and allocating funds to different platforms, campaigns, and ad sets.
- Ad Format Selection:
- Choosing the appropriate ad formats for the campaign, such as display ads, text ads, video ads, carousel ads, or sponsored content.
- Audience Targeting:
- Defining and refining target audience criteria, including demographics, interests, behaviors, and geographic locations, to ensure ads reach the right users.
- Keyword Research (for Search Engine Advertising):
- Conducting keyword research to identify relevant and high-performing keywords for search engine advertising campaigns.
- Ad Copywriting:
- Crafting compelling and concise ad copy that resonates with the target audience, communicates key messages, and encourages desired actions.
- Creative Design:
- Developing visually appealing and engaging creatives, including images, videos, or graphics, to accompany ad campaigns.
- Ad Scheduling:
- Setting specific days and times for ad delivery based on when the target audience is most active or responsive.
- Bid Management:
- Managing bids to optimize ad placement and maximize the return on investment, especially in platforms that use a bidding system.
- A/B Testing:
- Conducting A/B testing on ad elements such as headlines, images, and calls-to-action to identify the most effective variations.
- Conversion Tracking:
- Implementing conversion tracking mechanisms to monitor and measure the success of campaigns in terms of desired actions (e.g., form submissions, purchases).
- Remarketing Strategies:
- Developing remarketing or retargeting strategies to re-engage users who have previously interacted with the website or specific content.
- Analytics Integration:
- Integrating analytics tools, such as Google Analytics, to gather insights into user behavior and campaign performance.
- Performance Monitoring:
- Regularly monitoring key performance indicators (KPIs), including click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Ad Compliance and Policies:
- Ensuring that ads comply with the guidelines and policies of the advertising platforms to prevent disapproval or suspension.
- Competitor Analysis:
- Monitoring and analyzing competitor ad strategies to identify opportunities and stay competitive in the market.
- Reporting:
- Generating regular reports summarizing campaign performance, highlighting key insights, and providing recommendations for future optimization.
one week
MOBILE APP & WEBSITE DEVELOPMENT
- Domain and Hosting Setup:
- Registering a domain name and setting up hosting services to make the website accessible on the internet.
- UI/UX Design:
- Creating wireframes and design mockups to plan the layout, navigation, and visual elements of the website for optimal user experience.
- Front-End Development:
- Writing code for the client-side of the website, implementing the design, and ensuring responsiveness across different devices and screen sizes.
- Back-End Development:
- Developing the server-side logic, managing databases, handling user authentication, and processing server-side operations.
- Database Integration:
- Integrating and setting up databases to store and retrieve dynamic content, user data, and other website-related information.
- Content Management System (CMS):
- Implementing a CMS (Content Management System) for easy content updates, allowing non-technical users to manage website content.
- E-commerce Functionality (if applicable):
- Developing e-commerce features such as product pages, shopping carts, and secure payment gateways for online transactions.
- API Integration:
- Integrating with external APIs for functionalities such as payment processing, social media integration, or third-party services.
- Testing:
- Conducting various testing phases, including functionality testing, performance testing, and cross-browser compatibility testing to ensure the website works seamlessly.
- Security Measures:
- Implementing security protocols, SSL certificates, and other measures to protect user data and ensure secure communication.
- Search Engine Optimization (SEO):
- Implementing SEO best practices to improve the website’s visibility on search engines and attract organic traffic.
- Deployment:
- Publishing the website to a web server, making it publicly accessible on the internet.
- Maintenance and Updates:
- Providing ongoing support, addressing issues, and releasing updates with new features, content, or improvements based on user feedback.
three – four weeks